marketing · product · design

kara juliet

I'm a product manager who does the go-to-market too. Positioning, messaging, and the reason anyone clicks.

(01) — selected work

case studies


Burberry rebrand, the trench's check lining and Equestrian Knight label
marketing · brand
burberry, warmed
a heritage house, thawed out
SMALL PLATES · STRONG DRINKS girl dinner. No entrées. Just snacks. A COMPLETE MEAL. TECHNICALLY. NOW OPEN · THURSDAY TO SUNDAY
brand · campaign
girl dinner
girl dinner, as a restaurant
NOW PLAYING spotify ARTIST PAGE · REIMAGINED
product design · strategy
spotify artist page
less grid, more artist

more in progress — let's talk

(02) — about

good products
deserve a
good pitch

I'm a product manager in big tech, with a passion and interest for design and marketing. I like making something good and then making people want it. Lately I'm spending more time on product marketing: the positioning, the messaging, the reason anyone actually clicks. I think most products are explained worse than they're built.

what i bring
Positioning and messaging
Go-to-market and launch planning
Competitive and market analysis
Brand voice and copywriting
Aesthetics and visual direction
Product strategy and roadmapping
Technical fluency with eng teams
Kara Juliet
(03) — contact

let's talk.

Open to product marketing and brand roles, full-time or contract.